The bed, the hits and the type that rides them.
A teaser is cut to music first and pictures second. Here is where our music beds come from, what their licence lets you do, how we build sound design around the cut, and how motion type and end cards are made in your own fonts.
TC 03:00:01:20Music beds
Every teaser is cut to a music bed from a production library — tracks written to be used under picture, with clear structure, clean stems and a licence that says plainly where the music may be played. We pick the bed at the beat-sheet stage and name it there, with a short reason: tempo, where the build sits, whether it has a natural stop for the reveal.
The bed is then edited to the teaser rather than faded out. A 30-second teaser usually needs a cut from an early bar to the final section; a 60-second trailer often needs two. Edits are made on the bar line so the music sounds as if it was written to length.
If you have your own composer or a track you already hold the rights to, send it with written confirmation that it can be used in advertising, and we will cut to that instead at the same price.
TC 03:00:06:05What the music licence covers
The licence for the bed is bought by the studio for your teaser and included in the package price. It covers use of that teaser — and any cut-down or frame size of it — on websites, video platforms, social channels and in paid online advertising, worldwide and with no expiry date. It covers you and anyone you hire to place the teaser.
It does not cover the track on its own. You cannot lift the music out of the teaser and reuse it under another video, or in a different edit we did not make; that would need its own licence from the library. Broadcast television and cinema screening sit outside the standard licence too. If either is in your plans, say so on the booking form and we will price the wider licence before we begin, so there is no surprise at delivery.
At delivery you receive the track name, the library and the licence reference in a short text file. If a platform ever queries the audio, that reference is what clears it.
Sound design
Under and around the bed sits the sound design: whooshes on fast transitions, hits on cuts and type slams, risers into the reveal, and small foley touches — a click, a page turn, a button press — that make captured screens and artwork feel physical. These come from libraries of sound effects cleared for commercial use, and they are placed by hand on the frame, not dropped in as a preset.
A teaser should still work with the sound off, because many people will see it muted first. So we never let a beat depend on audio alone: if the music drops out for a dramatic beat, there is a card or a cut doing the same job on screen.
TC 03:00:11:14Motion type, title cards and end cards
Title cards carry the argument between beats — "Coming this spring", a hook line from the book, the one-sentence promise of the app. We set them in your own brand fonts and colours, and animate them to the music: words land on hits, lines build on the beat, and nothing slides in on a generic preset. Kinetic typography, where a full line moves word by word with the voice or the rhythm, is included on the 30 and 60-second packages for the line that matters most.
The end card is the last thing on screen and the one frame people pause on. It carries the name, the launch date or call to action you give us, and where to find it — a web address or store name in words — held for at least three seconds. You also get a version of each master without the end card, so the date can be updated later by anyone with a basic editor.
If you do not have brand fonts, we use free typefaces whose licences allow use in video and tell you which ones in the beat sheet.
TC 03:00:17:02Frame sizes
Every package exports in the three shapes the major platforms take: 16:9 widescreen for players and websites, 1:1 square for feeds, and 9:16 vertical for full-screen phone placements. Each is a separate edit pass, not an automatic crop. Shots are repositioned frame by frame so the subject stays in the picture, and the type is re-laid out for the shape, so a line that runs across a widescreen frame breaks over two lines in vertical rather than shrinking to nothing.
Need another shape — 4:5 portrait for feeds, a 2.39:1 cinema-style master for your website header, or 4:3 for a store listing? Each extra frame size is £90 and adds one working day. Add as many as you need on the booking form and the total updates as you go.
Tell us the sound you have in mind.
A reference track, a mood, or just "fast and bright" — put it in the booking message and the beat sheet will propose a bed to match.
Book a teaser